ONDC is taking on the Duopoly which is currently dominating the $5bn worth online food delivery market in India. ONDC is currently backed by the government and is currently offering food which is as much as 30-40% cheaper than the current duopoly players. ONDC is the Open Network for Digital Commerce which is established as a non-profit and was launched almost a year ago. Its currently seeing a major boost on the food delivery side from 10000 a day to 25000 a day. They aim to get a larger share in the market. Since it is government backed and a non-profit they can offer steep discount and not charge commissions which the private for profit companies cannot due as it defeats their business model.
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